May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 - Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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The perfume also solidified the Chanel brand as not just a product, but a lifestyle.

lt;p>Launched on May 5, 1921, Chanel No. 5 would go on to become the most celebrated perfume in history.</p>

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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Thousands of new perfumes are launched every year, but only one has truly stood the test of time, being as popular now as when it first went on sale almost a hundred years ago. Chanel No. 5, Mademoiselle Gabrielle “Coco” Chanel’s original fragrance for women, has consistently graced vanity tables around the world since its release in 1921, becoming synonymous with sophistication and luxury.. Part of an ongoing series of 29Secrets stories, taking a deep dive into the history of legendary beauty produc

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