Why the Chanel No. 5 bottle is just as iconic as the perfume

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Why the Chanel No. 5 bottle is just as iconic as the perfume

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As Chanel No. 5 celebrates its centenary, it's not just the perfume we cherish. Here's a look at the evolution of the classic bottle that holds it

​​Pure, austere and as minimal as a laboratory vial. Black sans serif text emblazoned on a white label, stamped with a matriculation number. This is the famous No.5 bottle that was designed by mademoiselle Gabrielle “Coco” Chanel. Never mind the contents, the bottle became a lesson in modernity and by 1959 had joined the permanent

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