Chanel Breaks Boundaries With New Makeup Line for Men

Whoever said makeup is only meant for women, has obviously not seen BOY DE CHANEL's new line of makeup products. Pioneering the next beauty trend is none other than the luxury brand itself, Chanel.

French fashion label Chanel is taking its makeup line to new areas with a collection for men in South Korea to capitalize on the growing trend.

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Debuting in Korea in September 2018, the new Boy De Chanel makeup for men features Lee Dong Wook as the campaign star.

Chanel debuts Boy de Chanel, a makeup line for men

Chanel has just announced its new makeup line for men, and everyone seems to have mixed feelings about it. A post shared by UK Makeup News With Jess. Chanel has just announced its new makeup line for men, and everyone seems to have mixed feelings about it. A post shared by UK Makeup News With Jess (@fyi_beauty) on Aug 20, 2018 at 4:13am PDT The French makeup company has made waves in the beauty industry by launching its gender-targeted line called ‘Boy De Chanel’. The male makeup industry has been booming in Asia due to popular beauty bloggers, and this could be why Chanel has chosen to launch in South Korea before going global. The new men’s line will include three main products: 1. A liquid foundation with spf 25 Photo Credit: Chanel 2. A matte lip balm enriched with jojoba oil and shea butter Photo Credit: Chanel 3. A waterproof, twist-up brow pencil (available in four shades) Photo Credit: Chanel The products channel a sophisticated, sleek finish, promoting minimalism for men in the most suave fashion. The Chanel line, Boy Chanel , is allegedly named for Gabrielle Chanel's first love, Boy Capel. The company commented on the new line saying: “Lines, colours, attitudes, gestures…There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be. “By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.” Many people agree with the new makeup line’s forward thinking. One comment raved: “It’s lovely to see something specific for men.” Photo Credit: Chanel However, despite the company’s gender-neutral emphasis, male beauty influencers seem to hold some resignations for the new line. Renowned beauty blogger, Jake-Jamie , told Cosmopolitan : “I think it's amazing that brands like Chanel are bringing makeup for men to the forefront of people's minds, however I personally prefer a genderless approach to makeup. I just wish we lived in a world whereby gender boxes didn't exist. “Why does it have to be a boy's eyebrow pencil? It's just an eyebrow pencil! Having said that, I do understand that not all men are as open about wearing makeup as perhaps I am, and this could give them the confidence to purchase makeup without feeling ashamed of doing so." A post shared by Jake-Jamie AKA The Beauty Boy (@makeupbyjakejamie) on Jul 25, 2018 at 10:09am PDT Another commenter suggested that “rather than this, I’d prefer to see more neutral packaging and more Male imagery featured across makeup marketing in general.” So, while reviews of the new announcement are mixed, we look forward to trying out the new products for ourselves. Reportedly , Boy De Chanel will originally be released on September 1st in South Korea. It will then be available internationally in November via their website .

Chanel announces new makeup line for men and its causing

Chanel presented BOY DE CHANEL, the first ever brand's makeup line for men, featuring three easy-to-use products - lip balm for smooth lips, foundation for even skin, and eyebrow pencil for define brows. Stars of the campaign are Tim Schuhmacher and Matthew Bell captured by fashion photographer Solve Sundsbo.

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Beauty is about style. It knows no gender.Chanel creates a new line of makeup for men. Three imperceptible, easy-to-use products in midnight-blue packaging for brighter skin, defined brows and

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Sandra Bauknecht: By creating its first makeup line for men, BOY DE CHANEL, in 2018, CHANEL reaffirmed the ever changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style. A foundation, a lip balm and an eyebrow pencil… Three key pieces of a new men’s wardrobe to use instinctively, with imperceptible formulas

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