Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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As the fragrance turns 100, Chanel’s perfumer-in-chief Olivier Polge describes<em> </em>what it takes to create and curate a classic brand

We sat down with Chanel's head perfumer Olivier Polge to talk through how the cult classic fragrance has maintained its reputation for 100 years.

Smell of success: How Chanel No 5 gained a sprinkling of stardust

How Chanel No. 5 Has Kept Its Cult Status For 100 Years

Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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