Chanel No5: The history of the iconic perfume

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Chanel No5: The history of the iconic perfume

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This century-old scent remains at the forefront of the fragrance industry today. Here, see the story of No5

​​Pure, austere and as minimal as a laboratory vial. Black sans serif text emblazoned on a white label, stamped with a matriculation number. This is the famous No.5 bottle that was designed by mademoiselle Gabrielle “Coco” Chanel. Never mind the contents, the bottle became a lesson in modernity and by 1959 had joined the permanent

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