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Buying a $10,000 handbag only gets you funneled to the run-of-the-mill store.
The luxury fashion brand is reportedly opening ultra-exclusive boutiques in Asia for its VIP clients.
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Chanel is paying about $402 million — 30% more than the asking price — to buy its flagship London store, The Times reported.Chanel has rented the store on. Chanel is paying about $402 million — 30% more than the asking price — to buy its flagship London store, The Times reported.Chanel has rented the store on
Chanel is reportedly buying its flagship London store from landlords for about $402 million, 30% above asking price
As luxury brands expand their appeal to an ever-wider customer base, they face the thorny problem of how to keep their highest spenders feeling special. An increase in affordable, accessible products, as well as growing experiential offerings such as restaurants by Dior, hotels by Bulgari and a choc
Brands will flock around the VIC (Very Important Customer)
Pick up a pair of stilettos and a sales associate might pour you a glass of something bubbly. Drop a cool 10 million at a luxury fashion house and don’t be surprised when you’re whisked away by private jet on an ultra-exclusive VVIP adventure—quality one-on-one time with celebrity designers included. Here’s how the fashion industry’s top brands reward their best customers—and proof that die-hard brand allegiance pays off.
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