May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 - Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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The perfume also solidified the Chanel brand as not just a product, but a lifestyle.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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Apr 10, 2014 - The iconic Chanel No. 5 released in 1921 to only a "select" clientele.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

The iconic Chanel No. 5 released in 1921 to only a select

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

Chanel: the real woman behind this autumn's hottest exhibition

On May 5, 1921, a date of symbolic importance to its iconic creator, the perfume Chanel No. 5 officially debuts in Coco Chanel’s boutique on the Rue Cambon in Paris. The new fragrance immediately revolutionized the perfume industry and remained popular for a century. Gabrielle “Coco” Chanel was the daughter of a clothing peddler and […]

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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Read The Scented Letter - Issue 27 - Fashion, Fabric & Fragrance by The Perfume Society on Issuu and browse thousands of other publications on our

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

The Scented Letter - Issue 27 - Fashion, Fabric & Fragrance by The