Foundation Match Up, Find Your Foundation - Makeup

From sheer to full coverage, explore high-impact foundations from CHANEL. Find the best foundation shade and finish to match your skin. Find your foundation with CHANEL!

Confession: I've been writing about beauty for years and yet I couldn't point to my foundation shade on a wall if you paid me. I'm also useless to my foundation-seeking friends, from the palest to the darkest, who've asked for my help. After a few tentative swipes on their hands, it's clear to everyone that I don't know what I'm doing. The shame, I know. But I also know I'm not alone in my confusion either. Deciding on a foundation formula is one thing—just pick from sheer, medium, or full coverage—but shade selection is a whole other process. What looks like a good match in the bottle often shows up completely different on your skin, and after a few disappointments, it seems easier to skip it entirely. But since foundation is one of the best makeup inventions of all time, I decided it was finally time to seek expert help. And so I did, visiting five beauty boutiques and counters in NYC; including the Make Up for Ever Pro Studio, the MAC Makeup Studio, the Estée Lauder counter at Saks Fifth Avenue; and Sephora and Ulta in Maywood, New Jersey. My mission: to make sense of the ins and outs

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Almay Smart Shade Skintone Matching Makeup With Spf 15 - 300 Straight Up Medium - 1 Fl Oz : Target