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How Luxury Brands Sell and Celebrate Chinese New Year Online
As Chinese tourists travel abroad for New Year this week, they will show why the Chinese consumer is considered the top spender in luxury worldwide.
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Luxury brands can teach marketers a thing or two about localization and building emotional connections with their global consumers.
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As China eases its zero-Covid policy, luxury brands and retailers are gearing up for Lunar New Year with renewed enthusiasm — while keeping cultural credibility top-of-mind.
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Build relationships with your subscribers by investing into Lunar New Year email marketing this year. Check out these examples for some design inspiration!
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