How Stüssy Became the Chanel of Streetwear

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How Stüssy Became the Chanel of Streetwear

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The brand is somehow 40 years old—and, perhaps more surprisingly, making some of its most exciting clothes yet.

Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.

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