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News medias : Instagram has revolutionised image culture by shaking up the way brands communicate. Especially beauty labels, which generate the most interaction with and among Instagrammers. (#955030)
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The world we live in today is increasingly cluttered with information, whether the source of it is television, newspapers or online media. It is therefore becoming more important for companies to stand out amid all the noise. In recent years, technology has introduced new platforms in which companies can communicate and interact with their intended audiences, social media being the lead star. Of these newer social media platforms, image sharing services such as Instagram have found huge success and attracted a large following. Instagram is a free, visual content sharing social network, focused on the taking and sharing of photos with friends and followers within a mobile application. It has recently surpassed 300 million users, which points to the growing appeal and use of visual social media. As consumers move toward new social media platforms, brands must follow and learn to communicate in these new contexts. To gain that engagement, however, brands need to understand what kind of content drives user engagement. The subject areas of visual communication, brand communication in social media as well as social media itself have been researched on their own, but their combined effect, visual brand communication on consumer engagement, has not been researched in the context of Instagram. The study will explore visual brand communication applied to a visual social media platform to understand what type of visual brand communication users want to engage with and why. The theoretical framework presents Visual communication and Social media in more detail, with a focus on brand communication on social media and a presentation on Instagram. Engagement within this context is also discussed, with the different forms being liking, commenting, sharing, following and lurking. The empirical study consisted of 10 in-depth interviews with urban female users between the ages of 20 and 30 in Finland. The findings indicate that the preferred kind of visual brand communication to engage with is content that personally engages the user and thus evokes an emotional response. Content that engages personally and evokes emotions drives higher engagement and possibly also encourages lurkers to engage visibly.
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Explore the Instagram logo design evolution, revealing key insights & lessons for graphic designers. Dive into adaptability, simplicity, color & more! Image Courtesy: Instagram The Instagram logo design is more than just a symbol; it's a reflection of creativity, change, and the ever-evolving world of social media. Whether you're a seasoned graphic designer or just someone intrigued by aesthetics, the journey of the Instagram logo design might pique your curiosity. This emblematic image has gone through several transformations since its inception, each change resonating with the platform's growth and cultural shifts. From its classic Polaroid-inspired design to the sleek, modern gradient we recognize today, Instagram's logo design narrates a story of innovation and trends. In this article, we'll dive deep into the history and evolution of Instagram logo design, exploring the creative process behind each iteration and understanding what
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