Dakota Johnson Gucci Jackie 1961 Bag Cruise 2023 Campaign

Gucci debuts its Jackie 1961 bag campaign starring Dakota Johnson. The cruise 2023 collection includes new colors and styles of the iconic purse.

The Gucci Jackie 1961

GUCCI 4-Page Magazine PRINT AD 2023 DAKOTA JOHNSON

Dakota Johnson Wears Monochrome Leather and Lingerie Look

Dakota Johnson served ample chic style in Gucci's new Jackie 1961 campaign. The label reimagined its staple curved half-moon shape handbag.

Dakota Johnson Serves Retro Style in Gucci's Jackie 1961 Campaign

Instantly recognizable thanks to its curved half-moon shape and distinctive piston hardware, Gucci’s Jackie 1961 handbag became a firm favorite of Jackie Kennedy’s in the ’70s, and photographs of the former First Lady flitting around Manhattan with her leather tote in tow swiftly propelled it to icon status. Now Dakota Johnson serves as the face of the new campaign. Get an exclusive first look at Gucci’s new Jackie 1961 campaign.

Dakota Johnson's “Perfect” Handbag Is a Reimagined—And Suitably

10 of the most iconic Gucci bags to add to your collection

Dakota Johnson Daily

Gucci UK: Beloved Bags in Red and Blue Leather

Jodie Turner-Smith, Elle Fanning, and Dakota Johnson attended the Gucci Cruise 2023 show titled "Cosmogonie" in Puglia, Italy.

Jodie Turner-Smith, Elle Fanning at Gucci's Cruise 2023 Show

Dakota Johnson stars in a new Gucci film and campaign that revisits the emblematic Jackie 1961 handbag storied origins.

Gucci presents the new Jackie 1961 campaign starring Dakota Johnson

Alia Bhatt poses with K-pop singer IU at Gucci Cruise 2024