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Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how consumers perceive a brand and …
Luxury brand cachet doesn’t just revolve around being exclusive. Younger shoppers also care about sustainability and ethics.
Burning and Slashing Coach, Burberry Bags for Luxury Cachet Is Last Season - Bloomberg
Luxury consumers remain resilient despite economic conditions, yet opportunity remains in off-price and entry-level categories.
Chanel and Hermès prove power to elevate wearer status through iconic accessories, per Vogue Business Index
Burberry's half-year sales inched up just a little, pointing to a luxury downturn that its rivals like LVMH and Kering have been experiencing.
Burberry joins LVMH and Gucci in luxury slump—brand says it may miss revenue target
With slowing growth in China rattling international stock markets, Europe's luxury goods sector has seen heavy losses, with Burberry being hit hard.
China's economic slowdown: The ripple effects for Burberry and luxury brands
Is Burberry in trouble following LVMH sales miss?
LVMH's Diversified Luxury Brand Portfolio is Recession Armor
Ana Friedlander on LinkedIn: Why Did Chanel, LVMH, Burberry and Hermès Lose Their Brand Reputations?
Has Burberry lost its female fashion flair?
Normally, we would see a cat walk on the runway, but this time it was a horse walk for Chanel.
Why is everyone hating Chanel? Brand sends horse down the runway at the SS22 show
FOR years designer label Burberry was synonymous with luxury and high-class fashion. But the famous brand suffered a reputation knock when Danniella Westbrook wore it head to toe in 2002 – and real…
From Megan Barton Hanson to Danniella Westbrook - how D-list celebs have ruined Burberry's high-class reputation
Chanel to The RealReal: Your So-Called Authentication Experts Aren't Really Experts at All - The Fashion Law
Chanel takes us to ancient Egypt, a Burberry and Vivienne Westwood collaboration, and more fashion news
Chanel and Louis Vuitton Close Paris. What Did We Learn? - The New York Times