Chanel Limits Purchases of Most Popular Handbags

Chanel Korea Limits Purchases of Most Popular Handbags to One per Customer Each Year: Only applicable in that specific region.

Chanel has raised its prices several times since the start of the pandemic and, like Hermès, is now limiting the number of items a customer can buy to maintain exclusivity and stoke demand.

Hermès and Chanel limit bag purchases to keep them exclusive and stoke desire for their products

This Is Why Chanel Has Implemented a One-Bag-Per-Year Policy

Chanel has raised global prices on some of its classic handbags by almost two-thirds since the end of 2019.

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Shoppers only allowed two Classic Flaps bags a year – costing US$10,000 each; ‘We have sometimes to limit the number of items a single client can buy,’ CFO said; purchases are already limited in South Korea.

Luxury designer brand Chanel may limit purchases of classic products in further exclusivity drive

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One Bag Per Customer: Why Chanel Limits Purchases of Most Popular Products

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