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Last year, we were apparently buying up makeup and prestige skin care—oh, and red lipstick is no longer king, according to the year-end numbers released by the NPD Group. Read on for the details. The company released a statement with these stats: The U.S. prestige beauty industry reached $11.2 billion and grew 3 percent in dollar sales in 2014, compared with 2013. Makeup was up 6 percent, fragrance dollars were up 2 percent and skin care increased by 1 percent. Another interesting finding: The prestige market outpaced the mass numbers (which remained steady), despite the fact that prestige prices are up—makeup, skin care, and fragrance grew 2 to 4 percent. Overall, the company says the growth was driven around increasing interesting in organic brands with a natural, clinical, or alternative slant in the fragrance and skin care categories. And the makeup growth? Mostly thanks to our obsession with lipstick—specifically pink lipstick, which surpassed red as the leading color. The takeaway, according to Karen Grant, global beauty-industry analyst for the NPD Group: "Beauty today is all about the base. Understanding how the consumer base has changed in population and lifestyle. Each category reflects this dynamic. Before consumers apply their makeup, they
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