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Over the past year or so, Chanel has been filing a handful of interesting trademark applications for registration in the U.S. (and beyond). In November
All Your Favorite Brands, From BSTOEM to ZGGCD - The New York Times
“In France, luxury has nothing to do with the bright, shiny, new things. Logos and monograms are not luxury. It’s a cashmere sweater from Loro Piana. It’s a vintage Hermes bag, preferably handed down by your mother or grandmother. It’s heirloom jewelry that’s been in your family for generations.”. “In France, luxury has nothing to do with the bright, shiny, new things. Logos and monograms are not luxury. It’s a cashmere sweater from Loro Piana. It’s a vintage Hermes bag, preferably handed down by your mother or grandmother. It’s heirloom jewelry that’s been in your family for generations.”
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