Chanel N°5: How to Develop, Market and Sell as Coco Did, by Tadeja Kovač

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Chanel N°5: How to Develop, Market and Sell as Coco Did, by Tadeja Kovač

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Chanel N°5 is a best-selling perfume, launched exactly 100 years ago, on 5th of May 1921. It is first of Chanel’s perfumes. In the time of launch, it was a radical novelty in the European market…

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