Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel has started restricting the number of bags each customer can buy in Korea. In the case of some popular bags, a single person can now buy only one per year. According to the Hankook Ilbo, the sister paper of The Korea Times, Chanel Korea has adopted a new policy in which each customer can buy one Timeless Classic flap bag and one Coco Handle hand bag per year.

Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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I can’t remember exactly how old I was when I first set my sights on one day purchasing a Chanel bag. A Chanel Classic Flap in caviar leather in a playful lilac hue, to be precise. And for years I…

Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel Takes on the Resale Market With One Bag per Person per Year

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Chanel has raised its prices several times since the start of the pandemic and, like Hermès, is now limiting the number of items a customer can buy to maintain exclusivity and stoke demand.

Chanel Takes on the Resale Market With One Bag per Person per Year

Hermès and Chanel limit bag purchases to keep them exclusive and

Chanel Takes on the Resale Market With One Bag per Person per Year

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