The Chanel Flap Bag: Iconic Since 1955

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The Chanel Flap Bag: Iconic Since 1955

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Chanel’s new handbag campaign, entitled “The Chanel Iconic”, shines the spotlight on one of the Chanel’s forever classics: the 11.12 bag. Commonly referred to as the Chanel Flap bag, the quilted shoulder style takes the blueprint of the 2.55 bag and gives it a twist. Here is why the Chanel 11.12 bag is still the ultimate French-girl chic fashion investment.

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My far-from-scientific gut feeling is that 99 percent of all girls polled will say they would love to own a classic quilted Chanel bag. It's the sort of simple chic that lands on the wish lists of prim preppy and downtown types alike, and it's never going out of style (or, sadly, on sale, with most classic styles retailing a little over $3,000). To celebrate what would've been Coco Chanel's birthday today, we're focusing on the quilted 2.55 bag and the stories and history behind its creation. —The name 2.55 is the bag's own birthday: It was created in February 1955. —It wasn't the first Chanel-designed bag. That honor belongs to a piece created in 1929, but the 2.55 was modified for practical reasons. "I got fed up with holding my purses in my hands and losing them, so I added a strap and carried them over my shoulder," Chanel was reported as saying in Coco Chanel by Justine Picardie. —Those chain straps might've been influenced by a few different things: the bridles and harnesses of horses or the type of belts worn by the nuns who presided over Coco's early education. —The quilted leather, now so synonymous with the

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