Chanel Takes on the Resale Market With One Bag per Person per Year Policy

Chanel has started restricting the number of bags each customer can buy in Korea. In the case of some popular bags, a single person can now buy only one per year. According to the Hankook Ilbo, the sister paper of The Korea Times, Chanel Korea has adopted a new policy in which each customer can buy one Timeless Classic flap bag and one Coco Handle hand bag per year.

Chanel Takes on the Resale Market With One Bag per Person per Year Policy

Chanel has raised its prices several times since the start of the pandemic and, like Hermès, is now limiting the number of items a customer can buy to maintain exclusivity and stoke demand.

Hermès and Chanel limit bag purchases to keep them exclusive and stoke desire for their products

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Today's post is inspired by a reader email. Here are my thoughts and experience in "Buying Your First Chanel Bag." Know my tips in this post!

Buying Your First Chanel Bag - The Stripe

From now on, it will only be possible to buy one Chanel bag per year. This is due to more or less legal resale channels.

Chanel limits the purchase of its bags to fight illegal resale - Luxus Plus

Since the pandemic, designers such as Chanel and Louis Vuitton have hiked up the prices of their signature handbags for a number of reasons.

Designer Handbag Prices Increase Details: Chanel, Louis Vuitton – WWD

When considering a designer bag, the question to ask is whether it will hold its value on the secondhand market, not just, "Do I like it?"

Designer Bag Shopping? Think About the Resale Value First

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

Case Study, Inside Hermès' Best-in-Class Leather Goods Strategy

Written by Kathryn Andes Not everyone might believe you when you tell them a Chanel handbag could be a more reliable investment than the stock market. But with inflation at an 8% increase this year, the value of Chanel handbags is also on the rise, so you might not want to be so quick to shut down the idea of investing. Not everyone might believe you when you tell them a Chanel handbag could be a more reliable investment than the stock market. But with inflation at an 8% increase this year, the value of Chanel handbags is also on the rise, so you might not want to be so quick to shut down the idea of investing in luxury fashion.

What's an Investment That's More Reliable than the Stock Market? A Cha – DBLTKE

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How much is a Chanel bag in Paris? - Quora

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Chanel Korea limits purchases to one bag per year to curb resales - EconoTimes