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“I’m sure the brands are not super happy that we’re creating a greater level of accessibility, which goes against their exclusivity goals,” said Seth Weisser, co-founder and CEO of What Goes Around Comes Around. “But it’s the way forward.”
For each brand, an owned resale channel represents something different. For some brands, resale is a money-making channel that’s profitable and prominently marketed. But for others, resale could be a customer acquisition tool, a way to increase the lifetime value of existing customers or of meeting sustainability goals.
Fashion Briefing: Inside fashion brands' new integration of resale
In 2022, More People Bought Vintage Clothes, 'Flipped' Resale
For a Luxury Fashion Bargain, Buy Secondhand With RealReal - WSJ
This Weeks Key Takeaways: Selling second-hand products has the potential to attract customers in ways that one-off, sustainability-oriented products haven’t Brands and retailers looking to increase profits can benefit from launching resale programs that include returns, as they can provide cost savi
Are Recent Handbag Trends a Blip or a Harbinger of a Generational
2021 was the year when crossovers between retail and resale finally took off. Resale platforms received hundreds of millions of dollars in investment from Kering and SoftBank, among others, and dozens of mainstream brands and retailers from Madewell to Farfetch launched their own resale programs.
In 2021, brands finally went all in on resale - Glossy
Luxury Brands Are (Finally) Tapping Into Resale — What Does That
The luxury retailer is taking a minority stake in Fashionphile, an online seller of preowned designer handbags and accessories. Customers will be able to drop off bags, jewelry and other accouterments at stores in exchange for cash.
Neiman Marcus Pushes Into Growing Market for 'Preloved' Handbags - WSJ
Boohoo founder Carol Kane has told Retail Week the fashion group plans to roll out a resale platform for each of its brands.
Boohoo makes moves in second-hand market with plans to roll out
The global apparel resale market size is $182.4 billion in 2022 and is expected to grow at a CAGR of more than 16% from 2022 to 2026. The apparel resale market research report provides insights into the geographical differences in the way consumers shop for apparel resale, and which are the key countries driving growth in the market.
Apparel Resale Market Size and Trend Analysis by Category
Branded resale is now table stakes, but the new question is: Where do brands go from here? According to Mara Hoffman, brands should next work to actually…
Glossy on LinkedIn: Mara Hoffman on the future of branded resale