People are buying Chanel cotton: Inside the $20 TikTok hack

Teenagers on TikTok claim to have discovered a shopping hack that lets them pretend to look richer than they actually are. TikTokers are flocking to Chanel’s online shopping site to buy the cheapest thing listed — a $20 pack of 100 cotton rounds. “I finessed the system,” Erin Smelcer, a college student on TikTok, said in her Chanel unboxing video which drew more than 7 million views.

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