Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Punk met Provence in Virginie Viard’s graphic cruise collection, shown against the limestone quarries of Les Baux-de-Provence.

Creative chief Virginie Viard unveils a mainly black and white collection of fringed, beaded and leather outfits for the label

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

Chanel goes rock at a Provence quarry

Head to the village of Baux-de-Provence for the Chanel Cruise 2022 fashion show. The show was staged on the backdrop of the film Le Testament d'Orphée by Jean Cocteau, who was a close friend of Gabrielle Chanel. On Tuesday, May 4, the Carrières de Lumières showcased 66 looks created by Virginie Viard for the French fashion house. The show was followed by a musical performance led by Sébastien Tellier.

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Margaret Qualley closed the Chanel haute couture show in Paris in a blush pink wedding dress, smiling under the veil of her pillbox hat.

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Chanel will return to an in-person couture show in July. For cruise, the house put a spin on the destination show concept, filming the collection in Provence.

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Let's talk 70s! Let's talk Chanel! Virginie Viard presented a unique blend of both worlds.

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Originally meant for seasoned jet-setters going on cruises (such as the North Americans) or vacationing in the warm Mediterranean area (à la the Europeans) during the winter months, cruise collections offer light spring or summer clothing when the weather at the points of sale actually calls for cold winter wear.

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

Chanel's punk-tinged Cruise 2021/22 collection draws inspiration from the timeless artistry of Jean Cocteau

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Presented as part of the inaugural digital haute couture week, Chanel’s playful collection began with Virginie Viard “thinking about a punk princess coming out of Le Palace at dawn”

Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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Punk Meets Provence in Chanel's Graphic Cruise Collection – WWD

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