Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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The long gap is part of the perfume-making process. But it's also a business strategy.

Chanel launches its first big fragrance in 15 years - Marketplace

Chanel launches its first big fragrance in 15 years - Marketplace

Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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Chanel launches its first big fragrance in 15 years - Marketplace

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