Chanel buys up more jasmine fields to safeguard famous No. 5

Wary of disappearing flower crops used in its best-selling perfumes, fashion and beauty firm Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual. The luxury group said it had bought up an extra 10 hectares of land, adding […]

Chanel buys up more jasmine fields to safeguard famous No. 5

Chanel’s N°5 is perhaps the most iconic scent of all time, but now the all-important French jasmine is in short supply

Without French jasmine, Chanel N°5 perfume wouldn't exist – which

The answer is down to the enduring link between Chanel No 5 and the jasmine fields of Provence

Why Chanel is buying up land in the South of France

Chanel Buys More Jasmine Fields to Ensure No.5 Perfume Production

We Visited The Grasse Rose Fields, The Key To Chanel No. 5 Fragrance

Grasse: Perfumed garden - Lifestyle News - NZ Herald

There's a metric circulating on the internet that a bottle of Chanel No. 5 is sold every 30 seconds. The number, if true, is not grabbed from outer space- Chanel's signature fragrance is the best-selling perfume of all time. The perfume launched in 1921, and there's an understandable question of whether its endurance is due to Chanel's unprecedented global position as the ultimate producer of aspirational luxury goods, or whether the fragrance would equally succeed if housed in an unrecognizable bottle under a different name.  Millennials who are considering purchasing a luxury perfume have to wonder whether a scent they associate with their grandmother is still current, or will make them ooze the dreaded "old lady" stink. And, even if the scent has remained relevant after 95 years, what's the point of investing in a fragrance that so many others wear?  For answers to these questions, I have copied and pasted excerpts from the excellent book Perfumes the Guide by Luca Turin and Tania Sanchez

CHANEL NO. 5: Brand vs Beauty

The Best Perfumes for Women 2023, Tested & Reviewed by Editors and

Timeless Perfumes and Collectible Vintage Scents - Invaluable